Renviro Power was running creatives that looked the part. Videos, testimonials, carousels. The offer never landed. We rebuilt the angle, the campaigns, and the follow-up. Six months later, CPL is down 82%.
When Renviro came to us in October 2025, the team had been throwing everything at Meta. UGC video, customer testimonials, product carousels. All of it shot, all of it shipped. None of it was bringing in enquiries that turned into installs.
Their volume was sitting around 26 leads a month. At a CPL of $78–$84, every install they booked was eating into margin before the unit even left the warehouse.
Every ad led with the upfront price of the unit. For a heatpump in Victoria, where homeowners are weighing a $5K–$12K investment against gas bills they already grumble about, leading with a sticker price kills the click. Homeowners shop for a lower power bill or a chance to lock in the federal rebate before it shifts. The heatpump itself is the means to that end.
So the ads attracted price-shoppers and tyre-kickers. The few qualified buyers who did enquire often dropped off before the first call back, because nothing in the funnel re-engaged them. No automation. No instant reply. No second chance once they got distracted by their kids or their dinner.
We didn't touch their products, their team, or their pricing. We rebuilt the message buyers saw first, then closed the gaps that were leaking enquiries between click and call-back.
Shifted the whole creative angle from sticker price to monthly cost and long-term savings. CBO campaign, 2 adsets running competing offers head-to-head.
Full GHL workspace built in their account. Pipeline mapped, stages defined, every form wired to the right workflow before launch.
Speed-to-lead is the difference between an install and a missed call. We automated the first three touches and built a reactivation loop for abandoned enquiries.
Same business. Same closer. Same install team. Different system. Comparison below uses Renviro's last full month before us against their most recent full month under the new build.
| Metric | Sept 2025 | April 2026 | Change |
|---|---|---|---|
| Cost per lead | $81 | $14.79 | −82% |
| Leads / month | 26 | 405 | +15.6× |
| Sits booked / month | 7 | 94 | +13× |
| Show rate | 52% | 71% | +19 pts |
| Closes / month | 2 | 22 | +11× |
Most agencies take 60 days to launch. Renviro had ads running again inside two weeks. Here's how the system compounded from there.
20-minute strategy call. We'll audit your current ads and CRM live, tell you exactly where leads are leaking, and recommend the right path. You'll walk away with at least one fix you can apply this week, whether you hire us or not.
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