Meta ads for HVAC · Australia

Meta ads for HVAC that fill the run sheet.

Heat pumps, split systems, ducted, servicing. We build the campaigns, make the creative and run the spend daily, so your installers have work booked instead of gaps.

  • 1,041 leads at $16.06 for a Melbourne heat pump installer
  • Rebate-led offers built for the Australian market
  • Leads on your phone in seconds, not the next morning
  • Month to month, no lock-in
Where the money leaks

Why most HVAC ad accounts underperform

Four things go wrong over and over in this trade. All four are fixable.

You only advertise when it is already hot

Everyone piles in during the first heatwave and the first cold snap, so that is exactly when a click costs the most. Then the account goes quiet and the algorithm loses everything it learned.

What we do: run year-round with shoulder-season offers - servicing, tune-ups, rebate-driven replacements - so the account keeps its learning and you avoid the worst of the auction.

The offer asks for nothing, so anyone fills it in

A form that says "get a free quote" attracts people who are eighteen months away from buying. Volume looks great, your installers waste a week.

What we do: put price and the real post-rebate number in the ad itself, so the people who enquire have already accepted roughly what it costs.

Leads go cold on a ladder

An HVAC lead that waits four hours has usually already spoken to someone else. Speed to contact matters more in this trade than almost any other.

What we do: route every lead to your phone the second it lands, with SMS chasing non-responders on a 2, 3 and 7 day cadence so nothing quietly dies.

Nobody is watching the account day to day

A monthly check-in means a bad ad set gets three weeks of budget before anyone notices. That is the single most expensive habit in agency media buying.

What we do: work the account daily - cut losers early, push spend into what is booking jobs, and refresh creative before frequency kills it.

Proof

A Melbourne heat pump installer, 61 days

Renviro Power came to us on 6 to 10 leads a week from a previous agency. This is the same business, measured 1 May to 30 June 2026.

1,041
Leads in 61 days
About 17 every day
$16.06
Cost per lead
$16,716 total spend
~70%
Cheaper per lead
Against their previous agency
~12×
More leads per week
From 6–10 a week to roughly 120

The counterintuitive bit. We took their daily budget from $75 to $274, which normally pushes cost per lead up as the cheap audience runs out. It went the other way: $52.50 down to $16.06. All figures in AUD. Read the full case study, including exactly how each number is worked out.

Is $16.06 actually good?

Published 2026 benchmarks for home-service Meta lead generation, against the account we run.

Roofing, typical $40–80
Home services average $35–65
Contractor average ~$45
Renviro Power, before us $52.50
Renviro Power, with us $16.06

One account, one 61-day window, one city. Not a forecast for your business. A lead costs what your market and your offer say it costs. It does show the ceiling when both are right.

What you get

Everything, for one fee

No add-ons discovered later. This is the whole service.

Campaign build & strategy

Offer, audience, budget and account structure built around the jobs you want. Pixel and Conversions API set up properly, so you optimise on real data.

Creative and copy

Hooks, copy and creative written for a homeowner whose unit has just died or whose bill has just landed. Your job-site photos and crew video beat stock every time, and we will use them.

Leads routed to your phone

Every lead captured, tagged and pushed to you the second it lands. GoHighLevel by default, or we plug into the CRM you already run.

Daily optimisation and plain reporting

Budgets, audiences and creative worked on every day, not glanced at monthly. Spend, leads, cost per lead and what it turned into, in plain language.

Two ways in

Pick whichever suits you

You don't have to commit to anything today.

Most popular

Run the 14 days free

We build and run your Meta ads for two weeks and charge no management fee. You cover your own ad spend, paid straight to Meta.

  • No card up front, no management fee
  • $50 a day minimum ad spend
  • Walk away after and keep the account, creative and leads
15 minutes

Get the numbers for your area first

A short call where we look at your market and tell you what Meta ads should realistically cost you, before you spend anything.

  • What a lead should cost in your postcode
  • What budget it takes to make it work
  • A straight answer if it isn't worth running
Book a 15-min call

Or send a message and we'll reply within one business day.

Questions

HVAC questions we get asked first

It moves with your city, your season and your offer, but the published 2026 benchmark for home-service Meta leads sits around $35 to $65, with the broad contractor average near $45. The Melbourne heat pump account we run came in at $16.06 across 61 days. We will not promise you that number, because it depends on things we have not seen yet. On a 15-minute call we will give you a realistic range for your postcode.
Yes, and that is most of the value. Everyone advertises in the first heatwave and the first cold snap, which is exactly when the auction is most expensive. We build offers that make sense in the shoulder months - servicing, tune-ups, rebate-driven replacements - so you are not fighting every competitor for the same fortnight and then going quiet.
That is the angle in a lot of Australian markets. Between the VEU program, Solar Victoria and the federal STC scheme, the gap between the sticker price and what a household actually pays is large, and most people have no idea. Leading with the real post-rebate number, plus the genuine fact that these programs do not stay open forever, is what carried the Renviro Power account.
Usually one of three things: the offer asked for nothing so anyone filled it in, the targeting was too broad with no exclusions, or nobody called the lead for a day and a half. We tighten the offer so the form itself filters, exclude everyone who has already enquired so budget only chases new people, and wire the follow-up so a lead gets contacted in minutes rather than tomorrow.
Not necessarily. A lot of HVAC campaigns run better on Meta's native lead forms, because the customer never leaves the app and the form pre-fills. If you do have a site we will use whichever converts better and test both rather than assuming.

Anything else? Ask us directly. We answer within one business day.

Free 14-day trial Book a call