Most solar ads produce people collecting their third quote. We build the offer so the ad does the filtering, and the enquiry arrives already knowing roughly what it costs.
The problem is almost never the targeting. It is what the ad asks for.
If your creative says the same thing as every other installer, the only thing left for a homeowner to compare is the number at the bottom of the quote. You end up in a race you cannot win.
What we do: put the real post-rebate figure and what is actually included into the ad, so the enquiry starts from value rather than from price.
Between STCs and the state programs, most households have no idea what they would actually pay. That confusion is the single biggest thing stopping them enquiring.
What we do: lead with the rebate maths in plain language, and use the genuine fact that these programs step down over time as a real reason to move now.
A battery buyer usually already has solar and is watching their bill. Showing them a panel-install ad wastes the impression and drags your whole account average down.
What we do: run batteries as their own campaign with their own creative, audiences and exclusions.
Solar has a long consideration window. One unanswered call on day one and the lead is written off, while they are still actively shopping for two more weeks.
What we do: route leads instantly and keep an SMS and email sequence running across the whole window they are actually deciding in.
We would rather tell you exactly what we can and cannot show you than dress up a number.
We currently run Meta ads for RS Energy and Icarus Renewables. Both are active accounts. We are pulling the numbers together for proper write-ups and will publish them here when they are ready, with the workings shown.
Straight answer: we are not going to quote you a solar cost-per-lead figure until we can show you exactly how it was measured.
Renviro Power is a Melbourne heat pump and air conditioning installer, a different trade but the same rebate-driven Australian buyer. Over 61 days we produced 1,041 leads at $16.06 while taking daily spend from $75 to $274.
Why it is relevant: that account was won on rebate-led offers and fast follow-up, which is the same playbook solar needs. Read the full case study.
Published 2026 benchmarks for home-service Meta lead generation, with our measured heat pump account for reference.
The $16.06 is a heat pump account, not a solar one, and we are labelling it that way on purpose. Treat it as evidence of method, not as a solar forecast. Figures in AUD.
No add-ons discovered later. This is the whole service.
Offer, audience, budget and account structure built around the jobs you want. Pixel and Conversions API set up properly, so you optimise on real data.
Hooks, copy and creative aimed at a household comparing quotes and trying to work out what the rebate actually leaves them paying. Install photos and crew video beat stock every time.
Every lead captured, tagged and pushed to you the second it lands. GoHighLevel by default, or we plug into the CRM you already run.
Budgets, audiences and creative worked on every day, not glanced at monthly. Spend, leads, cost per lead and what it turned into, in plain language.
You don't have to commit to anything today.
We build and run your Meta ads for two weeks and charge no management fee. You cover your own ad spend, paid straight to Meta.
A short call where we look at your market and tell you what Meta ads should realistically cost you, before you spend anything.
Or send a message and we'll reply within one business day.
Anything else? Ask us directly. We answer within one business day.