Restorations, re-roofs, repairs. Roofing is the priciest trade on Meta, so the offer has to do real work before anyone fills in a form. That is the part we build.
It is the most expensive lead in home services. Everything below is where that money goes missing.
A lot of the roofing lead market resells the same enquiry to three or four companies. You are paying to be one of several people ringing a homeowner who is now annoyed.
What we do: run campaigns inside your own ad account. Your leads are yours alone, never shared, never resold, and you keep them if we ever part ways.
Cost per lead looks fine while cost per booked inspection quietly doubles. The metric everyone reports is not the metric that pays you.
What we do: track through to booked inspections and optimise on that once there is enough volume, rather than declaring victory at the form.
Demand arrives in bursts. A fixed daily budget underspends the week that matters and wastes the three that do not.
What we do: move budget with conditions - pull back when nobody can get on a roof, push hard into the window after a storm while everyone else is still writing their ad.
Vague creative brings in insurance-only jobs, jobs outside your area, and repairs you do not want. Your estimator absorbs the cost.
What we do: state the work you want and the work you do not in the ad itself, and add a qualifying question so the form filters before your phone does.
We have no roofing case study yet. Here is the honest version of where that leaves us.
We are not going to invent a roofing case study or borrow someone else’s screenshot. We have not published a roofing account because we have not run one long enough to publish honestly.
What that means for you: take the 14-day trial. You pay us nothing while we prove it in your market, and you keep everything we build either way.
A Melbourne heat pump and air conditioning installer: 1,041 leads at $16.06 across 61 days, while we took daily spend from $75 to $274 and cost per lead still fell about 70%.
Different trade, same method: price-led offers, tight exclusions, and follow-up that reaches people in minutes. Read the full case study.
Published 2026 benchmarks for Meta lead generation, with our measured account shown for method only.
That $16.06 is a heat pump account, not a roofing one. Roofing is a more expensive auction and we would be lying to imply otherwise. It is here as evidence of how we work, not as a number to expect. Figures in AUD.
No add-ons discovered later. This is the whole service.
Offer, audience, budget and account structure built around the jobs you want. Pixel and Conversions API set up properly, so you optimise on real data.
Hooks, copy and creative aimed at a homeowner staring at a stain on the ceiling or a roof that has stopped looking right. Drone shots and before-and-afters from your own jobs beat stock every time.
Every lead captured, tagged and pushed to you the second it lands. GoHighLevel by default, or we plug into the CRM you already run.
Budgets, audiences and creative worked on every day, not glanced at monthly. Spend, leads, cost per lead and what it turned into, in plain language.
You don't have to commit to anything today.
We build and run your Meta ads for two weeks and charge no management fee. You cover your own ad spend, paid straight to Meta.
A short call where we look at your market and tell you what Meta ads should realistically cost you, before you spend anything.
Or send a message and we'll reply within one business day.
Anything else? Ask us directly. We answer within one business day.